They've taken elements from the film and are creating an “expanded universe” through comedy videos and web content.
“We were looking for fun, new ways to promote the film” said Anthony DeVito, the comedy's co-writer and one of its stars. “The characters in this story are so sharp and funny. A pair of real estate agents figure heavily into the film’s plot, so we shot a commercial for them, like one you’d see on local cable… complete with awkward edits and cheesy copy. The video gives a sneak preview of several of the film's main characters."
PSF created a website for the agents’ “company” where you can see the ad. The links on that site point to the film’s official site, Facebook page and its fundraising page on Indie GoGo.
"We want to entertain viewers while reminding them they can donate to the film and help spread the word," said director Jason Cusato. "These characters are so much fun we want to show them off as much as we can."
Once the film has started shooting, the team has plans to write and shoot a "local news segment" featuring different characters from the film to use as a teaser trailer.
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